Trademarking the Smell of Strawberries?

" EU turns up its nose at attempt to trademark smell of strawberries"

"A French perfume company specialising in luxurious cosmetics and toiletries has narrowly failed in an attempt to trademark the scent of ripe strawberries. The Paris-based Eden Sarl is the latest business to have the EU turn its nose up at an attempt to lock down a particular smell and turn it into a unique selling point."

This is getting ridiculous. It's just wrong to trademark common elements. The only things that should be allowed, are unique creations, that have been invented.

This attempt, is only a small part of what is currently going on. Companies the world over, have been attempting (with some success) to patent, trademark, and copyright elements that should remain in the public domain. Many thought it humorous when Donald Trump wanted to trademark "You're Fired", but it should've highlighted a growing trend of business to control and profit from ordinary things we all use and have common access to.